- Main
- Business & Economics - Sales & Marketing
- Implementing Word of Mouth Marketing:...
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Idil M. CakimHow much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses onlineExplores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the massesExplains how to design online word of mouth campaignsIncludes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
Categories:
Year:
2010
Edition:
1
Publisher:
Wiley
Language:
english
Pages:
224
ISBN 10:
0470573066
ISBN 13:
9780470573068
File:
PDF, 4.32 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2010
The file will be sent to your email address. It may take up to 1-5 minutes before you receive it.
The file will be sent to you via the Telegram messenger. It may take up to 1-5 minutes before you receive it.
Note: Make sure you have linked your account to Z-Library Telegram bot.
The file will be sent to your Kindle account. It may take up to 1–5 minutes before you receive it.
Please note: you need to verify every book you want to send to your Kindle. Check your mailbox for the verification email from Amazon Kindle.
Conversion to is in progress
Conversion to is failed
Premium benefits
- Send to eReaders
- Increased download limit
- File converter
- More search results
- More benefits